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Rare beauty social media audiT
Digital marketing | Fall 2024
Conducted a social media audit for Rare Beauty in my Digital Marketing class at the University of Miami. I analyzed its presence on platforms like Instagram and TikTok, focusing on engagement, content strategy, and brand voice.
GMC social strategy plan
social media messaging and strategy | spring 2023
Created a content calendar as part of a social strategy plan for GMC in my Social Media Messaging and strategy class at the University of Miami. It outlined platform-specific posts, campaign timelines, and engagement strategies to align with brand objectives.
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